Yammer integrates Salesforce.com into activity feed

Enterprise microblogging service Yammer has integrated data from CRM solution Salesforce.com into their product.

Yammer will now retrieve content that Salesforce.com is able to export, such as customer leads and sales data, and display that into Yammer activity feeds. There, users can interact with the Salesforce.com information just like any other Yammer microblog post.

Important to note is that this is not a partnership between Yammer and Salesforce.com, but rather one additional step forward by Yammer in their plans to incorporate data from a number of available API services into their social networking product. Salesforce.com already has their own social networking service called Chatter, a Yammer competitor, which provides many of the same capabilities.

(Via VentureBeat)

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